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To further add to Rethinkthings commercial collection of accessible and fun homewares, the studio was asked to produce artwork for textile prints to be converted into cushion covers for wholesale. It was important the printing process was straightforward and affordable and only used on colour per print to keep set up costs low. The concept of how we understood what a cushion could be, was initially explored, and a range of ideas for something that was both fun and relevant to the context of use were generated. 

Following feedback in testing it was decided that a typographic representation of the word “whoopee” made an instant connection with individuals as euphemism for delinquency and play. Both of these concepts, visually link with notions of spirited affection and these feelings were reflected in the choice of colour and typography.

>>Available in quantity to trade through

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The wise cherish nonsense...