Ilsa approached this project beginning with the concept of apron itself from a functional aspect. She wanted to create imagery that both suited the context of application from the end users point of view whilst making the artwork fit with the clients brand of playful and charismatic icons. The end result was a simple range of animal metaphors that figuratively represented the potential concept for use e.g. grease monkey for fixing the car, an ox for the barbeque etc. The colours were selected for their ability to both relate to and set the tone for context, e.g. red for cooking, green for gardening and the circular form of the backdrop both projected the linear graphic and helped to identify the product as in keeping with the rethinkthings brand.

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