Julia Jacob designed the Bauhaus Birdfeeder in 2010 and Ilsa
Parry Design Studio transformed it into a product. Julia was a
student of Ilsa's for a short period as she lectured at the
Manchester School of Art. Ilsa remained in contact with Julia and
invited her to exhibit her birdfeeder design in Paris. Ilsa secured
Julia an order of 600 units at a favourable price with a French
client at the show and then offered to license the design for
production through her Rethinkthings product brand.
So that Julia was able to license to Rethinkthings, Ilsa's
studio wrote the technical specs for manufacture, communicating
with suppliers on colour charts and dimensions. They also designed
the packaging, graphics and branding solutions to communicate the
products key features whilst remaining on brand for the
producer.
These insight were applied to an initial production run of
2000 units from China. Julia’s Bauhaus Birdfeeder has since been
shortlisted for several awards and sold to 4 countries. It
continues to generate press interest, and keeps strong sales
figures years later.
CLIENT
QUOTE
Ilsa has been a fabulous mentor to me. She speaks in a
straightforward manner about business and as a newcomer to the
trade I value that greatly. I have learnt a lot form her and hope
to continue to do business with Ilsa, for some time