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Rethinkthings were to participate in a one off Christmas market and needed a striking image that intrigued customers and made reference to the spirit of Christmas. As the space was inside a shipping container, there was only one side open, the container couldn’t be modified to the exterior therefore it was felt that an outdoor vinyl banner would best serve placed on the side of the unit facing oncoming foot traffic to draw people inside. 

The image of a keyhole was used to suggest to passers by that they will find an animated world of surprise on the other side of the wall. Depicted within the keyhole border, products were brought to life in a winter scene where they were positioned in such a way that they appeared to be acting as Christmas characters in seasonal celebration.

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