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Rethinkthings were just beginning in 2010 and had managed to develop an initial range of conceptual prototypes (mainly lighting) from Ilsas design work and that of some collaborators. The collection consisted of funky and quirky home accessories and lighting which had a social / ecological conscience, and focussed on realising useful items from unusual sources. 

Ilsa created a brand identity which held association to the ecological element of the brand and highlighted invention and surprise. The colour scheme and fun approach was replicated across various materials including tape, fabric tags, stamps business cards, swing tags, letterheads, flyers, digital catalogues and brochures.

Be bold, bright and brave...