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After two years of trading, Rethinkthings realised that as its product lines had shifted and developed into something more commercial, its previous  quirky “tone of voice” no longer fitted the brand values. The studio was drafted in to assess how the brand identity could evolve to feel more established and serious without losing its playful character. We reimagined the ident, packaging approach,  marketing collateral and website drawing inspiration from current trends in layout and design. Mock ups were produced in CS suite prior to proposal and a 35 page e-commerce site was delivered along with complimentary stickers, signage, digital catalogues, tape, stamps and flyers.

Paint the serious with a smirk...