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These alluring and glamorous typographic lights were created in collaboration with silversmith Tom Sutton. A bespoke creation for a brand new online retail store which encourages its customers to see themselves reflected in the objects they sell in order to increase emotional resonance and attachment when in direct contact at pop up events. 

For the brand to convince its customers that they are purveyors of “antiques of the future” it was important that their pop up signage projected the right feelings of excitement, allure, heritage and magic, a fairground style approach to aesthetics seemed to capture this perfectly.

Not yours... MYNE...